TEAM NORTH AMERICA

Identity system for Team North America. Team North America was a hockey team created for the 2016 World Cup of Hockey. It represented players aged 23-and-under from Canada and the United States. The overall concept for this team was to play up a sense of unity within a secret club, almost like a fraternity or band of brothers. The shape of the crest plus the subtle grey roman numerals both tie back to those concepts as design markers.

Primary Logo